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Quo Vadis Advertising?


Quo Vadis Advertising?

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    Available in PDF Format | Quo Vadis Advertising?.pdf | Unknown
    Robert Alan Rock
Can you avoid your product becoming a commodity? What is the role of the copywriter in a less literate America? What happens to a Medium when Retailers have their version? What is the role of the Light User in Media selection? These and other questions are tackled in what is aimed at the teacher, the graduating senior, the curious lay person and for those in the field, being a condensation of years of broad and versatile experience, articulated by a mind with a propensity for turning empirically acquired knowledge into theory. If you never really understood the Advertising process, you will as the Author 'thinks' the Reader from problem inception to ultimate exposure, explaining every thought and action in its development. After providing a background that enables the Reader to act as jury, He proceeds to challenge much that has been accepted for too long. An original and caring thinker, his purpose is to rescue the Industry from the excesses that may doom it, also dragging in experiments in the social sciences, ultimately, asking professors to provide more practical guidance. Despite his serious purpose, this is no grim crusader. A quirky sense of humor shines through. Nor is he a mere theoretician. Great depth of experience funds practical suggestions illustrated by pertinent Case Histories. The range is quite formidable: from sophisticated analyses to primitive marketing techniques in rural Africa. Controversial subjects are not 'ducked' in the process. There is not a temporizing word in all its pages. And for those who decry Advertising, here is an opponent worthy of your mettle. It is doubtful whether Advertising has ever been approached at quite this level. It is an important and thoughtful book.  
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Printable? Yes

Book details

  • PDF | 392 pages
  • Robert Alan Rock
  • AuthorHouse
  • Unknown
  • 3
  • Other
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